Four engagements. One accountable partner.

The Circuit House works with developers as an exclusive sales and marketing partner, as a channel partner on a shared panel, or as a marketing agency alone. We also work with a small book of buyers directly under an advisory letter. Choose the engagement that matches how you actually transact.

• Engagement 01

  Exclusive sales and marketing partner

  We become the developer's on-record sales arm for the launch. One signature, one accountable partner, one voice to the buyer.

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  How it works

  An exclusive mandate is a written agreement that gives The Circuit House the sole right to represent a project to the market. The developer signs a term (typically 12 to 24 months, tied to a phase or a defined inventory), agrees a target absorption, and hands over the launch calendar. We staff the on-site sales lounge, brief every walk-in ourselves, run the paid and organic marketing, and are the single voice the buyer hears from teaser to registry. The developer pays a marketing spend against a media plan we present in advance, plus a success fee on every unit registered. The upside for the developer is a coherent story and a partner who owns the outcome; the upside for the buyer is that the person opening the door is the person who can also close the file.

  When to choose it

  Best for a fresh launch, a re-launch after a slow year, or a phase-two release where the developer wants a single accountable partner rather than a scatter of brokers.

• Engagement 02

  Channel partner (associate)

  We come in as one of a small panel of associates. The developer runs the launch; we bring the qualified buyer.

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  How it works

  A channel partner engagement is the standard model: the developer keeps the launch in house, empanels a short list of associates, and pays a commission on each unit sold. The Circuit House works as an associate on projects where a full exclusive mandate does not fit, or where the developer prefers a multi-partner panel. We qualify the buyer before the site visit, walk them through the master plan and the RERA disclosures ourselves, and stay on the file through registry. We do not push units that do not fit the buyer's brief; we would rather refer them to a different project in our panel than close the wrong sale.

  When to choose it

  Right for developers with an internal sales team who want steady, qualified inbound from a Dehradun-based partner without giving up marketing control.

• Engagement 03

  Marketing agency for real estate

  We build the campaign that fills the sales lounge. Positioning, creative, media, on-ground activation, all in one team.

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  How it works

  Some developers already have a sales team they trust and only need the marketing engine. In this mode The Circuit House operates as a full-service real estate marketing agency: positioning workshop, brand and identity for the project, brochure and site plan design, photography and film production, paid media across Meta and Google, printed collateral, and on-ground activation at expos and society events. Deliverables are billed against a scoped media plan; performance is reported weekly against site visits, qualified leads, and cost per booking. We do not sell inventory under this scope; the developer's team handles the close.

  When to choose it

  Fits developers who have proven their sales operation but want a marketing partner who understands Dehradun's buyer psychology and price bands.

• Engagement 04

  Buyer advisory

  We work for the buyer, not the developer. One agreement, honest counsel across every project on the market.

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  How it works

  Buyer advisory is the least common of our four engagements and the one we are most careful about. A buyer with a specific brief (say, a 3 BHK on Rajpur Road under 2 crores, ready to move, no ground floor) signs an advisory letter that puts us on their side of the table. We short-list projects across the whole Dehradun market, not just the ones we represent, disclose any commission conflict up front, and walk the buyer through developer reputation, RERA history, resale patterns, and monsoon behaviour of the neighbourhood. Fee structure is a flat retainer plus a small percentage of the transaction. We take a maximum of six advisory clients a year so the counsel stays personal.

  When to choose it

  Right for an out-of-town buyer, an NRI planning a return, or anyone who wants a Dehradun-based partner working for them rather than for the developer.